Summer-long challenge encourages participants to run, walk, bike to support cancer research at Medical College of Wisconsin

Milwaukee, June 22, 2018 – In Milwaukee County, 1 in 2.6 people are expected to develop cancer in their lifetime. More than 1,600 people in Milwaukee County will likely die from cancer this year. Cancer touches everyone in our community, and for many, the impact is devastating. Research cures cancer. To support this life-saving research and treatments of cancer, the Medical College of Wisconsin (MCW) in partnership with the Froedtert & MCW health network announces the inaugural Cancer Crush, a summer-long run, walk or bike challenge.

The Cancer Crush combines fitness and fundraising to fuel cancer research at the Medical College of Wisconsin Cancer Research Center, the only academic cancer research center in Milwaukee. Anyone can participate individually or as a team by setting mile and fundraising goals; walking, running or biking throughout the summer, and asking friends and family to join or support through a donation.

"Cancer Crush was started to support the most promising research and most effective treatments of this devastating disease," said James Thomas, MD, PhD, oncologist and associate director for translational research at the Froedtert & Medical College of Wisconsin Clinical Cancer Center. "Our hope is that because of the research performed, we can give others a second chance at life. Together, we can all help science crush cancer."

The challenge culminates on Saturday, Sept. 22, at MCW where participants will complete the last one or five miles together, cross the finish line and celebrate at a daylong festival featuring live entertainment, food and family fun.

Those interested can sign up today on the Cancer Crush website and set a personal goal for the total miles they will walk, run or bike – or even swim, paddleboard, skip or kayak – during the summer to raise money for cancer research. Registration is $25 and includes entrance to the race and festival on Sept. 22, refreshments and a T-shirt.

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